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Online Reputation Management and Marketing – getting the right balance

Some business owners still find it challenging to have their marketing efforts incorporated into a full reputation management strategy.

So what is the difference between “marketing” and “online reputation management”? Are they one of the same or should each be treated completely separately?

Read more on Social media lawyer’s website

Author: Yair Cohen

Online defamation Crisis Management

Handling the Media in a Crisis: Why advance preparation to effectively deal with online reputation crisis management will pay off.

Handling the media during times of  crisis following online defamation has almost always proven to be a challenging task for the large, medium as well as for the smaller commercial organisation.

Defensiveness often results in the opposite consequences of what was intended, making things much worst for the already suffering company with otherwise perfectly workable messages being twisted and manipulated to cause your organisation maximum damage.

On the other hand, silence could be construed as admission of guilt…Read more on defamation crisis by
Internet Law Lawyers – London